Strategy Leadership
Design
I’m an executive digital product designer with a track record of driving growth and scalability through smart design strategies and hands-on execution. I love empowering UX/UI and product design teams to innovate and create world-class experiences that boost engagement and drive revenue.
PRODUCT DESIGN
Immigration Tech
Building a Strong Foundation
The implementation of a design system enabled the entire team of designers to work efficiently. Individual coaching and team structure were provided for each manager and designer to achieve their professional goals.
The UX/UI of it All
Over 50 digital products housed in a desktop web app for legal users, a desktop web app for clients, and a mobile native app for foreign nationals. These three cohesive experiences enable seamless collaboration among all parties involved in the immigration process.
Logistics/Supply Chain
Player/Coach
Crafted and executed on design strategy and created exceptional user experiences for each product with market requirements and the executive team. Communicated design direction to other teams and worked with senior stakeholders to position product strategy. Guided junior members and contributed to an existing design system while also managing all creative for carrier focused products. Ran and facilitated user research activities, including interviews and usability tests alongside the UX Researcher to identify global market trends, enhance the user’s experience, and increase freight sales.
MOBILE APP DESIGN
Designing a mobile app is like orchestrating a symphony where every tap, swipe, and scroll plays a note in the user’s experience. It’s about crafting intuitive flows that feel second nature, blending eye-catching visuals with seamless functionality. Ultimately, it’s not just about creating an app; it’s about shaping a tool that fits so effortlessly into people’s lives, they can’t imagine a world without it.
MARKETING DESIGN
Developed and executed email campaigns, landing pages, promotional sites, and lead-generation initiatives for a diverse client portfolio, including American Airlines, United Airlines, Spirit Airlines, Southwest Airlines, Fuel Rewards by Shell, Plenti, Hilton Honors, and Caesars Rewards.
GRAPHIC DESIGN
Explore some of my favorite designs, from illustrations, branding, and typography to web and print layouts, advertising, brochures, flyers, business cards, and more—if you can name it, I can design it!
PHOTOGRAPHY
A picture is worth a thousand words. Check out some photos I’ve taken around the world.
