Strategy
Leadership
Design

Empowering design leaders to achieve their dreams and goals by encouraging bravery and experience.

By setting clear objectives and establishing efficient workflows, I have successfully overseen the end-to-end design process for many companies. To create an enterprise experience that places the user’s needs and goals at the center of the product, I align design decisions with technical feasibility that match and exceed market demands. The ability to craft and execute a visionary design strategy is a skill that I have been honing for the entirety of my 15+ year career.

PRODUCT DESIGN

The implementation of a design system enabled the entire team of designers to work efficiently. Individual coaching and team structure were provided for each manager and designer to achieve their professional goals.

Three digital products that include a desktop web app for legal users, a desktop web app for clients, and a mobile native app for foreign nationals. These three cohesive experiences enable seamless collaboration among all parties involved in the immigration process.

Logistics/Supply Chain

Crafted and executed on design strategy and created exceptional user experiences for each product with market requirements and the executive team. Communicated design direction to other teams and worked with senior stakeholders to position product strategy. Guided junior members and contributed to an existing design system while also managing all creative for carrier focused products. Ran and facilitate user research activities, including interviews and usability tests alongside the UX Researcher to identify global market trends, enhance the users experience, and increase freight sales.

HUMAN CENTERED DESIGN

Trust the Process

Enjoy the journey and never stop learning.

Discovery

Client meetings to address goals and vision, requirements, timeline, and budget to start.

User interviews, persona development, user journeys, and initial design system and patterns identified.

Design

Low-, mid-, and high-fidelity prototypes were discussed and reviewed with the product team, engineering, and client

Discern

User testing insights informed the final workflows, designs, and future enhancement plan

Development & Launch

Engineering support and marketing collateral produced before the initial launch

Marketing Design

Campaign work including emails, landing pages, lead-gen promotional sites, and more.

Graphic Design

Explore some of my favorite designs including illustrations, layout, and branding.

Photography

Some of my favorite photos I’ve taken around the world.