Strategy Leadership
Design
Executive Design Leader Driving Scalable Growth Through UX Strategy & Design Excellence
Empowering product and UX teams to craft world-class mobile, web, SaaS, and enterprise experiences, boosting engagement, efficiency, and revenue.
Trusted to Lead. Known to Deliver.
- +30% design & dev efficiency via unified systems
- 2x user adoption through AI-enhanced workflows
- Led 20+ designers across 5 product teams
- Designed global tools used by millions
What I Bring to Your Team
A proven blend of strategic thinking, team leadership, and design execution, built to scale product impact and drive measurable outcomes.
AI-Driven Strategy
Leveraging emerging technologies to create smarter, more adaptive user experiences that drive efficiency and innovation.
Team Leadership
Building high-performing, inclusive teams with clear career frameworks, mentorship, and collaborative culture.
Design Systems
Creating scalable, consistent, and efficient design systems that align teams and accelerate product delivery.
Hands-on Design
Leading and executing UX/UI for web, mobile, SaaS, and enterprise platforms, from discovery through delivery.
PRODUCT DESIGN
Immigration Tech
Building a Scalable Design Foundation
Problem: Design inconsistencies and lack of systems slowed delivery across teams.
Action: Introduced a comprehensive design system, mentored leads, and structured team workflows.
Outcome: Empowered designers and managers to work efficiently toward shared goals, increasing team velocity and design consistency.
Simplifying Complex Workflows Across 50+ Products
Problem: Disconnected experiences across legal, client, and foreign national portals created friction.
Action: Unified UX across 3 major platforms (legal, client, mobile) into one seamless product ecosystem.
Outcome: Enhanced collaboration and communication across stakeholders with a consistent, scalable interface.
Driving Efficiency Through AI & Automation
Problem: Manual workflows cost time, money, and team morale.
Action: Designed a self-serve global mobility platform with automation and AI integration.
Outcome: Eliminated $250K+ in redundancies, improved speed, and freed up teams for high-impact work.
Logistics/Supply Chain
Player-Coach Leadership in Fast-Moving Environments
Problem: Misalignment between design execution and business goals.
Action: Led strategy sessions with executives while mentoring team designers and executing key carrier-facing UX.
Outcome: Aligned design vision to product goals, improved freight sales through user-focused design.
From Chaos to Cohesion: Building a Unified Design System
Problem: Inconsistent design patterns across teams led to confusion and inefficiency.
Action: Led the creation of an accessible, scalable design system focused on usability and delight.
Outcome: Standardized design language across platforms, elevating UX quality and dev efficiency.
Turning Setback Into Strategy
Problem: Inconsistent design patterns across teams led to confusion and inefficiency.
Action: Introduced agile methods and a user-centered design approach to streamline interactions.
Outcome: Boosted user satisfaction and reduced drop-off while accelerating dev cycles.
CASE STUDIES
ImmigrationIQ
To support Envoy Global’s expansion into new international markets, we developed a scalable, user-friendly system that empowered customers to easily navigate global mobility cases and select the right products for their diverse needs.
CoyoteGO Overhaul
The outdated design and architecture of the CoyoteGO Carrier App no longer reflected the company’s evolved brand or services, leading to poor user experience and high drop-off, prompting the need for a user-centered solution built through iterative research, testing, and a strategic rollout to drive engagement and align with business goals.
MOBILE APP DESIGN
Designing a mobile app is like orchestrating a symphony where every tap, swipe, and scroll plays a note in the user’s experience. It’s about crafting intuitive flows that feel second nature, blending eye-catching visuals with seamless functionality. Ultimately, it’s not just about creating an app; it’s about shaping a tool that fits so effortlessly into people’s lives, they can’t imagine a world without it.
MARKETING DESIGN
Developed and executed email campaigns, landing pages, promotional sites, and lead-generation initiatives for a diverse client portfolio, including American Airlines, United Airlines, Spirit Airlines, Southwest Airlines, Fuel Rewards by Shell, Plenti, Hilton Honors, and Caesars Rewards.
GRAPHIC DESIGN
Explore some of my favorite designs, from illustrations, branding, and typography to web and print layouts, advertising, brochures, flyers, business cards, and more—if you can name it, I can design it!
PHOTOGRAPHY
A picture is worth a thousand words. Check out some photos I’ve taken around the world.
