Strategy Leadership
Design
I’m an executive digital product designer with a track record of driving growth and scalability through smart design strategies and hands-on execution. I love empowering UX/UI and product design teams to innovate and create world-class experiences that boost engagement and drive revenue.
LEADERSHIP & STRATEGY
Great leadership and strategy go hand in hand. Both require vision, clarity, and execution. I lead by example, fostering trust, collaboration, and innovation while ensuring design is a strategic force, not an afterthought. Big-picture thinking is key, I connect long-term vision with actionable steps, ensuring every decision aligns with both user needs and business goals.
My 4 D’s—Discovery, Discern, Design, and Develop—guide my approach: uncovering insights, defining the right problems, crafting purposeful solutions, and driving execution. Leadership is about empowerment, courage, and integrity. Making tough decisions, supporting teams through challenges, and advocating for design with conviction. At its core, it’s about communication; aligning cross-functional teams to deliver meaningful, measurable impact.
PRODUCT DESIGN
Immigration Tech
Building a Strong Foundation
The implementation of a design system enabled the entire team of designers to work efficiently. Individual coaching and team structure were provided for each manager and designer to achieve their professional goals.
The UX/UI of it All
Over 50 digital products housed in a desktop web app for legal users, a desktop web app for clients, and a mobile native app for foreign nationals. These three cohesive experiences enable seamless collaboration among all parties involved in the immigration process.
Driving Efficiency Through AI
Explore how the need for business diversification led to the creation of a self-serve global mobility app. Powered by automation and AI, this solution eliminated over $250,000 in redundancies and manual effort, enabling global teams to focus on customer support instead of error correction.
Logistics/Supply Chain
Player/Coach
Leading design strategy, aligning product vision with executives, and guiding designers while managing and executing carrier-focused creative. I drove UX research to enhance user experience and boost freight sales.
From Chaos to Cohesion
Managing 1,000 people on a single, well-navigated ship is far easier than coordinating 1,000 small boats moving in different directions. That was the challenge before I led a highly talented team to consolidate disparate design elements into a cohesive, holistic design system; one that prioritizes accessibility, moments of delight, and a standard of excellence.
Turning Setback Into Strategy
Outdated design caused low adoption and high drop-off rates. I implemented a user-centered approach to improve accessibility and streamline workflows. Despite initial challenges, the shift to agile methodologies boosted user satisfaction and development efficiency.
CASE STUDIES
ImmigrationIQ
To support Envoy Global’s expansion into new international markets, we developed a scalable, user-friendly system that empowered customers to easily navigate global mobility cases and select the right products for their diverse needs.
CoyoteGO Overhaul
The outdated design and architecture of the CoyoteGO Carrier App no longer reflected the company’s evolved brand or services, leading to poor user experience and high drop-off, prompting the need for a user-centered solution built through iterative research, testing, and a strategic rollout to drive engagement and align with business goals.
MOBILE APP DESIGN
Designing a mobile app is like orchestrating a symphony where every tap, swipe, and scroll plays a note in the user’s experience. It’s about crafting intuitive flows that feel second nature, blending eye-catching visuals with seamless functionality. Ultimately, it’s not just about creating an app; it’s about shaping a tool that fits so effortlessly into people’s lives, they can’t imagine a world without it.
MARKETING DESIGN
Developed and executed email campaigns, landing pages, promotional sites, and lead-generation initiatives for a diverse client portfolio, including American Airlines, United Airlines, Spirit Airlines, Southwest Airlines, Fuel Rewards by Shell, Plenti, Hilton Honors, and Caesars Rewards.
GRAPHIC DESIGN
Explore some of my favorite designs, from illustrations, branding, and typography to web and print layouts, advertising, brochures, flyers, business cards, and more—if you can name it, I can design it!
PHOTOGRAPHY
A picture is worth a thousand words. Check out some photos I’ve taken around the world.
