Scalable Design in Action
From streamlining global submissions with an AI-powered search system to transforming carrier logistics through user-centered design, these case studies showcase the power of thoughtful, scalable innovation.
Dive into the one that speaks to you.
ImmigrationIQ
Envoy Global
This scalable search system with AI-driven conversation capabilities created a platform that adapts to user expertise levels, significantly reducing cognitive load while increasing submission accuracy across multiple global markets.
From global mobility blackhole into “scroll, click, done” without needing a passport or a panic attack.
Envoy Global aimed to expand into several global markets, necessitating a scalable and user-friendly solution for customers navigating global mobility cases.
The task at hand was to develop a system enabling users to easily review information and select the appropriate product for their diverse global mobility needs.
Actions
- Requirement Gathering and Analysis
- Wireframing and Prototyping
- Integration with Rebranding Efforts
- AI Integration Proposal
Results
- Enhanced Search Capabilities
- Improved Accessibility
- AI-Driven Efficiency
Requirement Gathering and Analysis
Identified the minimum data required to deliver accurate results, categorized secondary information to enhance precision, and outlined additional data for making correct product choices.
Collaborated with the Global Team to prioritize the initial rollout for the first 10 countries.
Wireframing and Prototyping
Designed initial wireframes and concepts for internal review with a small group of stakeholders.
Refined designs to mid-fidelity prototypes and conducted broader team reviews for iterative feedback.
Developed high-fidelity prototypes for comprehensive testing and presentation.
Discovery Artifacts
Integration with Rebranding Efforts
Aligned the MVP launch with existing branding while concurrently preparing updated prototypes to reflect Envoy Global’s rebranding strategy.
AI Integration Proposal
Proposed the integration of AI-driven conversational tools to simplify user interaction and enhance decision-making accuracy.
Additional Images
I took a form that felt like filing international taxes and turned it into a chat that even your grandma could ace
By reimagining how users access and submit information, I transformed frustration into clarity, replacing a fragmented experience with one that feels intuitive, efficient, and empowering.
Results
Enhanced Search Capabilities
Delivered a simplified search system enabling users to input as much or as little information as needed to generate results.
Improved Accessibility
Empowered both advanced users and first-timers with access to detailed country information pages, options to open cases, or consult professionals.
AI-Driven Efficiency
Reduce inaccuracies in case submissions by improving data precision.
Accelerate user interactions and increase ease of use, setting a new benchmark for global mobility solutions.
Decrease cognitive load while increasing efficiency
Facilitate conversational data collection, adapting to both novice and experienced users.
CoyoteGO Overhaul
Coyote Logistics
This modernized logistics platform, grounded in user research and agile iteration, redefined the CoyoteGO Carrier App experience, boosting mobile bookings, user satisfaction, and brand alignment.
From heatmaps to high-fives, transforming a clunky carrier app into a sleek, user-loved platform that actually gets the freight moving, and the kudos rolling in.
The CoyoteGO Carrier App’s outdated design and architecture fail to reflect the company’s evolved brand and services, resulting in poor user experience, low conversion rates, and high drop-off.
The ask was to develop a user-centered solution through iterative research, planning, and design, incorporating continuous feedback, rigorous testing, and a well-defined rollout strategy to ensure seamless collaboration and effective implementation.
Actions
- Research & Insights
- Strategy & Focus
- Design & Framework
- Build & Launch
Results
- Increased Downloads
- Higher Bookings
- User Satisfaction
- Executive Recognition
- Agile Adoption
Research and Insights
I partnered with a UX Researcher to conduct interviews, usability testing, and competitive analysis, uncovering key pain points in the existing carrier experience.
Using heatmaps and market trend data, we built a strategic foundation that aligned the team on what needed to change and why.
Strategy and Focus
We defined core user personas, highlighting the needs of small fleet operators and non-native English speakers navigating an outdated system.
With a clear six-month roadmap (that flexed into 18), we prioritized redesigning the load board first, ensuring consistency and scalability throughout.
Discovery Artifacts
Design and Framework
Through collaborative workshops, card-sorting, and stakeholder input, I restructured the information architecture and created the first comprehensive design framework (sitemap and user flows) for the platform.
Mid- and high-fidelity prototypes brought the vision to life, supported by iterative testing and seamless product collaboration.
Build and Launch
I partnered with engineering to work hand-in-hand through scrum cycles, QA, and UAT to ensure quality and alignment from start to finish.
Post-launch monitoring and user feedback loops helped refine the experience, leading to measurable success in adoption and engagement.
Comparison
Other Images
I turned an app that felt like dialing up the internet in 1998 into a smooth, modern experience. Now users are booking it like its hot, downloads are climbing, and even the execs are jumping for joy.
By overhauling a clunky, outdated app that frustrated users and hurt conversions, I laid the groundwork for long-term success, transforming friction into flow and launching a streamlined experience that drove engagement, satisfaction, and sustained growth.
Results
Increased downloads
Improved UI and accessibility boosted app appeal, leading to a measurable uptick in downloads post-redesign.
New features and clearer workflows re-engaged previously inactive users.
Higher Bookings
Streamlined load board and standardized interactions made booking faster and easier.
Introduction of tags and reduced cognitive load directly supported booking efficiency.
User Satisfaction
Usability issues like jargon, poor contrast, and inconsistent UI were resolved, improving overall user confidence and satisfaction.
Regular testing and phased updates ensured users felt heard and supported throughout the process.
Executive Recognition
Despite early missteps, leadership acknowledged the transformation as a critical culture shift.
The project became a model for collaboration between design, product, and IT teams.
Agile Adoption
A failed waterfall launch led to the adoption of agile practices and continuous improvement cycles.
Iterative rollouts, testing, and user validation became the new standard, increasing delivery velocity and trust.