Team Process and Structure
I fostered collaboration by implementing an embedded designer team structure, placing designers in product pods to tailor processes to their teams’ needs. Regular meetings strengthened skills through design discussions and reviews.
Design System
Each product had its own design system, creating a disjointed user experience and weakening brand consistency. I led the team in unifying them into an accessible, cohesive system and collaborated with marketing to extend it across the site and collateral through a phased rollout.
Product Work
I led the product design & research team while overseeing all carrier-facing products, guiding design from research to implementation through data insights, ideation, and reviews.
COYOTEGO OVERHAUL
Team Process & Structure
As a lead product designer, I grew and gained extensive industry and company knowledge, ultimately earning a promotion to manager and ultimately director of product design. In this role, I worked closely with senior management to establish a product vision that prioritized the user experience and data-driven decision-making—increasing carrier bookings by 12% and increasing CSAT by 42%. With my hands-on experience in the field, as director, I knew what the team needed and implemented a structure that allowed them to choose their own path and create custom plans for their career development. Together with the design manager we shaped and developed the team to challenge previously established patterns and facilitate strong creative problem-solving rituals.
Team Structure/Growth Plan
Expectations
Competency Matrix
Design System
Merging four different design patterns into a single cohesive design system is a challenging task. However, under my leadership, we were able to create and launch our first version in less than a year. While the team was busy auditing the existing products and researching design systems, I was evangelizing and seeking buy-in from other product leaders and engineering management. We then collaborated and established a structure that worked best for all team members before we began creating components in Figma, using the atomic design structure. Simultaneously, a team of engineers worked on developing a system that supported the design vision. The first edition of the constantly growing and evolving system was presented company-wide and continues to expand today.
Design Styles
Components and Usage
Sophisticated Components
Product Work
I was responsible for leading the product design team, which supported nine different products and over 500 developers. Along with this, I also oversaw all design work for the carrier products. My role involved shaping the product roadmap for the short and long term, working within the embedded designer model. I collaborated closely with the product owner, lead developers, and junior designers to achieve the best outcomes. To make informed recommendations, I leveraged data and user insights and had a good understanding of how to evaluate success and iterate with new information.
Operator User Flow
A user flow was created for each persona to map their start and endpoints, aiding in the comprehension of user behavior.
Map View
Users on the go prefer to search for loads based on location. Previously, the app only supported a list view.
Load Board
After conducting research and analysis, updates were made to the load board resulting in a 12% increase in bookings within the first month.
Native App Workflow Screens
Users are able to search and select loads faster from the mobile app utilizing the BookIt feature piloted on the web-app.
Find Loads Enhancements
User feedback led to the addition of more filtering options and a modernized appearance for the load rows.
CSAT
Immediate and more accurate feedback can be collected from carrier users in the mobile app by capturing data at specific workflow points.
Load Details Modernization
Load details page was updated with improved map view and simplified data following the load board’s success.
COYOTEGO OVERHAUL