Team Process and Structure
A successful product design team relies on strong processes for growth, workflow, timelines, and support, fostering collaboration and accountability.
Design System
A unified design system was needed. I collaborated with marketing for brand alignment and engineering for rollout. Through company-wide evangelizing, I drove awareness, buy-in, and adoption, ensuring the system evolves with business needs.
Product Work
Define and execute a product vision spanning the internal platform, web portal, and mobile app, delivering a seamless, high-accuracy user experience optimized for efficiency and delight.
IMMIGRATIONIQ
Team Process & Structure
As the Director of Product Design, reporting to the VP of Product, I joined the product team when it was small but highly efficient. I worked relentlessly with the other product leaders to expand the team in every area, including training, management, and design. At that time, the design team lacked any established process for intake, discovery, execution, or managing timelines. Additionally, the designers had no well-defined career path. I established processes, documentation, and began implementing immediately. Working directly with each designer and the design manager to understand their career goals and areas of growth, we developed a clear path for each of them. I created an overall team structure with two career paths leading to people management and individual contributor.
Design Process
Roadmap Planning
Team Structure/Growth Plan
Competency Matrix
Design System
I developed and put in place the inaugural design system, which provided guidance on how to use branded elements in all digital experiences to create consistent workflows and expedite design and development. The new design system also established the groundwork for the marketing team to bring together their collateral in line with the product. This was essential during the rebranding phase, as it allowed design files, platform code, and marketing materials to be quickly and smoothly updated.
DS Introduction
Basic Components
Sophisticated Components
Page Templates
Product Work
I led a design team that created exceptional experiences for a three-sided platform catering to legal teams, customers, and foreign nationals. The platform’s features aligned users’ needs and business objectives. We upgraded the platform to support global expansion, launched it in six new countries, and simplified onboarding for three recent acquisitions. Our successful design strategy and execution positioned the immigration application at the forefront of the industry.
Legal Workspace
The platform is a go-to resource for law firms worldwide to initiate, manage, and successfully conclude immigration cases. It empowers users to select the appropriate case type, input data with precision, and utilize automation to submit forms to governments in over 100 countries.
Customer Workspace
The customer application is designed to help immigration professionals to streamline immigration processes. With this app, the user can input all the necessary information, track case progress, review forms, and access crucial information and requirements. It empowers customers to deliver the best results for their foreign employees.
Foreign National App
Foreign nationals can manage their immigration cases from start to finish, including tracking the status, monitoring expiration dates, receiving updates, and communicating with the relevant teams all from a mobile app.
New Case Overview
Legal workspace
Every case now has a home screen that provides a clear view of progress, case steps, and custom tasks.
New Case Strategy
Legal workspace
Combining several steps into one allows the usage of crucial data throughout the lifecycle of a case, minimizes redundancy, and increases productivity.
New Forms & Letter Viewer
Legal workspace
One central location to edit and preview an entire visa application, minimizing errors and decreasing the likelihood of rejection.
Brand Refresh – Workforce Planner
Customer workspace
Addressing formatting inconsistencies and applying new branding to the workforce planner page increased CSAT by 12%.
Brand Refresh – Compliance
Customer workspace
Updated compliance page for rebrand project, restructured to address user issues. Highlighted important figures, kept familiar info on screen. Improved user experience.
Home Screen Modernization
Foreign National Mobile App
Redesigning this screen to prioritize critical details and provide regular updates on tasks and news to keep users informed about their case.
Case Details
Foreign National Mobile App
Presenting a large amount of information in a concise format, the new case details offer both high-level and in-depth information to users.
Milestones
Foreign National Mobile App
Adding a screen to enhance the visibility of completed tasks while also creating a clear outline of those that are still pending.
IMMIGRATIONIQ