CoyoteGO Overhaul
Coyote Logistics
This modernized logistics platform, grounded in user research and agile iteration, redefined the CoyoteGO Carrier App experience, boosting mobile bookings, user satisfaction, and brand alignment.
From heatmaps to high-fives, transforming a clunky carrier app into a sleek, user-loved platform that actually gets the freight moving, and the kudos rolling in.
The CoyoteGO Carrier App’s outdated design and architecture fail to reflect the company’s evolved brand and services, resulting in poor user experience, low conversion rates, and high drop-off.
The ask was to develop a user-centered solution through iterative research, planning, and design, incorporating continuous feedback, rigorous testing, and a well-defined rollout strategy to ensure seamless collaboration and effective implementation.
Actions
- Research & Insights
- Strategy & Focus
- Design & Framework
- Build & Launch
Results
- Increased Downloads
- Higher Bookings
- User Satisfaction
- Executive Recognition
- Agile Adoption
Research and Insights
I partnered with a UX Researcher to conduct interviews, usability testing, and competitive analysis, uncovering key pain points in the existing carrier experience.
Using heatmaps and market trend data, we built a strategic foundation that aligned the team on what needed to change and why.
Strategy and Focus
We defined core user personas, highlighting the needs of small fleet operators and non-native English speakers navigating an outdated system.
With a clear six-month roadmap (that flexed into 18), we prioritized redesigning the load board first, ensuring consistency and scalability throughout.
Discovery Artifacts
Design and Framework
Through collaborative workshops, card-sorting, and stakeholder input, I restructured the information architecture and created the first comprehensive design framework (sitemap and user flows) for the platform.
Mid- and high-fidelity prototypes brought the vision to life, supported by iterative testing and seamless product collaboration.
Build and Launch
I partnered with engineering to work hand-in-hand through scrum cycles, QA, and UAT to ensure quality and alignment from start to finish.
Post-launch monitoring and user feedback loops helped refine the experience, leading to measurable success in adoption and engagement.
Comparison
Other Images
I turned an app that felt like dialing up the internet in 1998 into a smooth, modern experience. Now users are booking it like its hot, downloads are climbing, and even the execs are jumping for joy.
By overhauling a clunky, outdated app that frustrated users and hurt conversions, I laid the groundwork for long-term success, transforming friction into flow and launching a streamlined experience that drove engagement, satisfaction, and sustained growth.
Results
Increased downloads
Improved UI and accessibility boosted app appeal, leading to a measurable uptick in downloads post-redesign.
New features and clearer workflows re-engaged previously inactive users.
Higher Bookings
Streamlined load board and standardized interactions made booking faster and easier.
Introduction of tags and reduced cognitive load directly supported booking efficiency.
User Satisfaction
Usability issues like jargon, poor contrast, and inconsistent UI were resolved, improving overall user confidence and satisfaction.
Regular testing and phased updates ensured users felt heard and supported throughout the process.
Executive Recognition
Despite early missteps, leadership acknowledged the transformation as a critical culture shift.
The project became a model for collaboration between design, product, and IT teams.
Agile Adoption
A failed waterfall launch led to the adoption of agile practices and continuous improvement cycles.
Iterative rollouts, testing, and user validation became the new standard, increasing delivery velocity and trust.
IMMIGRATIONIQ