CAYCE W. OWENS-THRUSH
Senior UX & UI Designer
Responsive Website Design Adaptive Website Design Native Mobile App Design eCommere Website Design Responsive Email Design Social Media Campaigns Microsites Email Campaigns & Responsive Email Design Lead Generation and Lead Nurturing Campaigns Campaign Landing Pages & Personalized Experiences HTML 5 Banners & Display Ads Native Ad Units Omnichannel/Multichannel Campaigns Search Engine Marketing Campaigns
Brand Identity & Brand Voice
Experience Marketing Design
Web and Print Typography
HTML 5 & CSS 3
Illustration & Animation
Senior UX & UI Designer, Brand Manager
Analyze user’s needs and goals to produce highly engaging experiences that align with client’s goals and business objectives. | Translate concepts into user flows, wireframes, mockups and prototypes that lead to intuitive user experiences. | Identify design problems and devise elegant solutions that change and disrupt the status quo. | Manage a team of highly skilled visual and media designers. Mentoring them, and pushing them to produce pieces that they are proud of and that align with the goals and uphold the values of our brand.
October 2017 – Present
Senior Interactive Designer
Oversee all creative for Plenti Local Dining, Rapid Rewards Dining, FREE Spirit Dining, Orbitz Dining, Upromise Dining by Sallie Mae and several other major airlines and hotel brands | Manage project deliverables, timelines, client approval, legal approval, QA and final deployment of emails, webpages and other digital assets. | Develop original and creative solutions that support and push the brand identity & brand voice | Participate in collaborative projects with ideation drawings, concept work, creative collateral and final deliverables | Design adaptive microsites, responsive email marketing campaigns, and webpage assets for American Airlines, United Airlines, Fuel Rewards by Shell, ClubO by Overstock.com, Orbitz, Buca di Beppo, Texas Land and Cattle, Fogo de Chao and several others.
May 2014 – Oct 2017
Design With A Bang!
Provide exciting, quality design for clients to enhance their brand and increase UX. | Design brochures, logos, websites, social media decks, books, magazines, posters, direct mail pieces, presentations, supporting presentation materials, and custom art work. | Establish marketing campaigns, SEO for websites, communication plans, and identity strategy to further corporate brands.
October 2007 – Present
Graphic Artist/Design Engineer
Produced design for retail, out of home experiences, and healthcare facilities. | Performed the roll of lead designer for Mount Sinai and Mercy Health System enhancing their new brand and establishing their identity through exterior, interior signage and wayfinding | Mastered skills of design within CorelDRAW developing visually stimulating renderings and engineering drawings to be presented to clients and distributed to manufacturing for fabrication and installation.
August 2013 – May 2014
Lawrence Technological University
Admissions Counselor/Regional Admissions Counselor
Reviewed and processed freshmen, transfer and graduate applications for admission. | Recruited students and doubled applications, increased deposits by 30% and enrolled students by 15% from assigned territories. | Managed and designed email marketing for all upcoming events targeted at perspective students resulting in a dramatic increase in attendance to events. | Successfully maintained future students web page of the Lawrence Tech website increasing user experience and ease in navigation. | Designed fliers, invitations, banners, and posters to promote the university and various events using Adobe CS5. | Supervised the Connect Blue social network team which created an active and involved online community.
August 2010 – August 2013
Intro to Digital Illustration GRC104 | Typography GRC201B | Introduction to illustration with a thorough education of Adobe Illustrator. Expanding students knowledge of layout, color theory, composition, and digital illustrations. Through a study of history and art students learned the value and application of type within design. | Continued exposure to composition and layout with an emphasis on type as a means of visual communication students were able to demonstrate their skills in Adobe Illustrator, InDesign, and Photoshop.
January 2011 – June 2011
Interactive Marketing Specialist
Collaborated on design projects such as the re-brand of Core3 Interactive. | Blogged and wrote articles for clients websites in an effort to enhance knowledge and page rank for a variety of companies including Huffmaster, ThoughtfulGuy.com, and Alpha Laser. | Developed online marketing campaign plans including SEO, article marketing, blogging, and PPC.
May 2010 – August 2010
Designed web graphics, banners, and buttons for various university websites including D’Youville University and The University of South Florida. | Generated content including specific articles that highlight different aspects of university events and areas of interest for multiple clients. | Formatted college web-based admissions application for D’Youville University.
June 2009 – August 2009
Graphic Designer & Marketing Specialist
Created print ads in Adobe Illustrator, Photoshop, and InDesign that can be seen in Crain’s Detroit Business, Xology, and other business publications. | Used Adobe Flash to produce web banners to promote Hennessey Capital on websites such as crainsdetroit.com and detroitchamber.com as well as email marketing pieces. | Designed, printed, and assembled presentation materials utilizing a combination of Adobe Illustrator and InDesign. | Created visually stimulating presentations in Adobe Flash and Microsoft Power Point to explain in-depth and complicated aspects of factoring and asset based lending.